Sunday, August 19, 2012

Apple?s TV foray is a losing proposition, says former CEO

nameSteve Jobs
birth nameSteven Paul Jobs
birth dateFebruary 24, 1955
birth place
death dateOctober 05, 2011
death placePalo Alto, California, U.S.
death causePancreatic cancer
nationalityAmerican
occupationCo-founder, Chairman and CEO, Apple Inc. Co-founder and CEO, Pixar Founder and CEO, NeXT Inc.
alma materReed College (dropped out)
years active1974?2011
boardsThe Walt Disney Company Apple Inc.
religionZen Buddhism (previously Lutherian)
ethnicitySyrian, German
spouseLaurene Powell(1991?2011, his death)
childrenLisa Brennan-Jobs Reed Jobs Erin Jobs Eve Jobs
relativesMona Simpson (sister)
signatureSteve Jobs signature.svg
signature size120px }}
Steven Paul "Steve" Jobs (; February 24, 1955?? October 5, 2011) was an American businessman, designer and inventor. He is best known as the co-founder, chairman, and chief executive officer of Apple Inc. Through Apple, he was widely recognized as a charismatic pioneer of the personal computer revolution and for his influential career in the computer and consumer electronics fields. Jobs also co-founded and served as chief executive of Pixar Animation Studios; he became a member of the board of directors of The Walt Disney Company in 2006, when Disney acquired Pixar.

In the late 1970s, Apple co-founder Steve Wozniak engineered one of the first commercially successful lines of personal computers, the Apple II series. Jobs was among the first to see the commercial potential of Xerox PARC's mouse-driven graphical user interface, which led to the creation of the Apple Lisa and, one year later, the Macintosh. By introducing the LaserWriter he enabled a revolution called desktop publishing.

After losing a power struggle with the board of directors in 1985, Jobs left Apple and founded NeXT, a computer platform development company specializing in the higher-education and business markets. In 1986, he acquired the computer graphics division of Lucasfilm, which was spun off as Pixar. He was credited in Toy Story (1995) as an executive producer. He remained CEO and majority shareholder at 50.1?percent until its acquisition by The Walt Disney Company in 2006, making Jobs Disney's largest individual shareholder at seven?percent and a member of Disney's Board of Directors.

After difficulties developing a new Mac operating system, Apple purchased NeXT in 1996 in order to use NeXTSTEP as the basis for what became Mac OS X. As part of the deal Jobs was named Apple advisor. As Apple floundered, Jobs took control of the company and was named "interim CEO" in 1997, or as he jokingly referred to it, "iCEO". Under his leadership, Apple was saved from near bankruptcy, and became profitable by 1998. Over the next decade, Jobs oversaw the development of the iMac, iTunes, iPod, iPhone, and iPad, and on the services side, the company's Apple Retail Stores, iTunes Store and the App Store. The success of these products and services, providing several years of stable financial returns, propelled Apple to become the world's most valuable publicly traded company in 2011. The reinvigoration of the company is regarded by many commentators as one of the greatest turnarounds in business history.

In 2003, Jobs was diagnosed with a pancreas neuroendocrine tumor. Though it was initially treated, he reported a hormone imbalance, underwent a liver transplant in 2009, and appeared progressively thinner as his health declined. On medical leave for most of 2011, Jobs resigned as Apple CEO in August that year and was elected Chairman of the Board. He died of respiratory arrest related to his metastatic tumor on October 5, 2011.

Jobs has received a number of honors and public recognition for his influence in the technology and music industries. He has widely been referred to as "legendary", a "futurist" or simply "visionary", and has been described as the "Father of the Digital Revolution", a "master of innovation", and a "design perfectionist".

Early life and education

Steven Paul Jobs was born in San Francisco on February 24, 1955 to two university students, Joanne Carole Schieble and Syrian-born Abdulfattah "John" Jandali (), who were both unmarried at the time. Jandali, who was teaching in Wisconsin when Steve was born, said he had no choice but to put the baby up for adoption because his girlfriend's family objected to their relationship.

The baby was adopted at birth by Paul Reinhold Jobs (1922?1993) and Clara Jobs (1924?1986), an Armenian American whose maiden name was Hagopian. According to Steve Jobs's commencement address at Stanford, Schieble wanted Jobs to be adopted only by a college-graduate couple. Schieble learned that Clara Jobs didn't graduate from college and Paul Jobs only attended high school, but signed final adoption papers after they promised her that the child would definitely be encouraged and supported to attend college. Later, when asked about his "adoptive parents," Jobs replied emphatically that Paul and Clara Jobs "were my parents." He stated in his authorized biography that they "were my parents 1,000%." Unknown to him, his biological parents would subsequently marry (December 1955), have a second child Mona Simpson in 1957, and divorce in 1962.

The Jobs family moved from San Francisco to Mountain View, California when Steve was five years old. The parents later adopted a daughter, Patti. Paul was a machinist for a company that made lasers, and taught his son rudimentary electronics and how to work with his hands. The father showed Steve how to work on electronics in the family garage, demonstrating to his son how to take apart and rebuild electronics such as radios and televisions. As a result, Steve became interested in and developed a hobby of technical tinkering.

Clara was an accountant who taught him to read before he went to school. Clara Jobs had been a payroll clerk for Varian Associates, one of the first high-tech firms in what became known as Silicon Valley.

Jobs's youth was riddled with frustrations over formal schooling. At Monta Loma Elementary school in Mountain View, he was a prankster whose fourth-grade teacher needed to bribe him to study. Jobs tested so well, however, that administrators wanted to skip him ahead to high school?a proposal his parents declined.

Jobs then attended Cupertino Junior High and Homestead High School in Cupertino, California. At Homestead, Jobs became friends with Bill Fernandez, a neighbor who shared the same interests in electronics. Fernandez introduced Jobs to another, older computer whiz kid, Stephen Wozniak (also known as "Woz"). In 1969 Woz started building a little computer board with Fernandez that they named ?The Cream Soda Computer?, which they showed to Jobs; he seemed really interested. Jobs frequented after-school lectures at the Hewlett-Packard Company in Palo Alto, California, and was later hired there, working with Wozniak as a summer employee.

Following high school graduation in 1972, Jobs enrolled at Reed College in Portland, Oregon. Reed was an expensive college which Paul and Clara could ill afford. They were spending much of their life savings on their son?s higher education. Jobs dropped out of college after six months and spent the next 18 months dropping in on creative classes, including a course on calligraphy. He continued auditing classes at Reed while sleeping on the floor in friends' dorm rooms, returning Coke bottles for food money, and getting weekly free meals at the local Hare Krishna temple. Jobs later said, "If I had never dropped in on that single calligraphy course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts."

Early career

In 1974, Jobs took a job as a technician at Atari, Inc. in Los Gatos, California. He traveled to India in mid-1974 to visit Neem Karoli Baba at his Kainchi Ashram with a Reed College friend (and, later, an early Apple employee), Daniel Kottke, in search of spiritual enlightenment. When they got to the Neem Karoli ashram, it was almost deserted as Neem Karoli Baba had died in September 1973. Then they made a long trek up a dry riverbed to an ashram of Hariakhan Baba. In India, they spent a lot of time on bus rides from Delhi to Uttar Pradesh and back, then up to Himachal Pradesh and back.

After staying for seven months, Jobs left India and returned to the US ahead of Daniel Kottke. Jobs had changed his appearance; his head was shaved and he wore traditional Indian clothing. During this time, Jobs experimented with psychedelics, later calling his LSD experiences "one of the two or three most important things [he had] done in [his] life". He also became a serious practitioner of Zen Buddhism, engaged in lengthy meditation retreats at the Tassajara Zen Mountain Center, the oldest S?t? Zen monastery in the US. He considered taking up monastic residence at Eihei-ji in Japan, and maintained a lifelong appreciation for Zen. Jobs would later say that people around him who did not share his countercultural roots could not fully relate to his thinking.

Jobs then returned to Atari, and was assigned to create a circuit board for the arcade video game Breakout. According to Atari co-founder Nolan Bushnell, Atari offered $100 for each chip that was eliminated in the machine. Jobs had little specialized knowledge of circuit board design and made a deal with Wozniak to split the fee evenly between them if Wozniak could minimize the number of chips. Much to the amazement of Atari engineers, Wozniak reduced the number of chips by 50, a design so tight that it was impossible to reproduce on an assembly line. According to Wozniak, Jobs told him that Atari gave them only $700 (instead of the offered $5,000), and that Wozniak's share was thus $350. Wozniak did not learn about the actual bonus until ten years later, but said that if Jobs had told him about it and had said he needed the money, Wozniak would have given it to him.

In the early 1970s, Jobs and Wozniak were drawn to technology like a magnet. Wozniak had designed a low-cost digital "blue box" to generate the necessary tones to manipulate the telephone network, allowing free long-distance calls. Jobs decided that they could make money selling it. The clandestine sales of the illegal "blue boxes" went well, and perhaps planted the seed in Jobs's mind that electronics could be fun and profitable.

Jobs began attending meetings of the Homebrew Computer Club with Wozniak in 1975. He greatly admired Edwin H. Land, the inventor of instant photography and founder of Polaroid Corporation, and would explicitly model his own career after that of Land's.

In 1976, Jobs and Wozniak formed their own business, which they named ?Apple Computer Company? in remembrance of a happy summer Jobs had spent picking apples. At first they started off selling circuit boards, but eventually they produced a complete computer prototype.

Career

Apple Computer

Jobs and Steve Wozniak met in 1971, when their mutual friend, Bill Fernandez, introduced 21-year-old Wozniak to 16-year-old Jobs. In 1976, Wozniak invented the Apple I computer. Jobs, Wozniak, and Ronald Wayne founded Apple computer in the garage of Jobs's parents in order to sell it. They received funding from a then-semi-retired Intel product-marketing manager and engineer Mike Markkula.

In 1978, Apple recruited Mike Scott from National Semiconductor to serve as CEO for what turned out to be several turbulent years. In 1983, Jobs lured John Sculley away from Pepsi-Cola to serve as Apple's CEO, asking, "Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?"

In the early 1980s, Jobs was among the first to see the commercial potential of Xerox PARC's mouse-driven graphical user interface, which led to the creation of the Apple Lisa. One year later, Apple employee Jef Raskin invented the Macintosh.

The following year, Apple aired a Super Bowl television commercial titled "1984". At Apple's annual shareholders meeting on January 24, 1984, an emotional Jobs introduced the Macintosh to a wildly enthusiastic audience; Andy Hertzfeld described the scene as "pandemonium".

The revised, second-generation NeXTcube was released in 1990, also. Jobs touted it as the first "interpersonal" computer that would replace the personal computer. With its innovative NeXTMail multimedia email system, NeXTcube could share voice, image, graphics, and video in email for the first time. "Interpersonal computing is going to revolutionize human communications and groupwork", Jobs told reporters. Jobs ran NeXT with an obsession for aesthetic perfection, as evidenced by the development of and attention to NeXTcube's magnesium case. This put considerable strain on NeXT's hardware division, and in 1993, after having sold only 50,000 machines, NeXT transitioned fully to software development with the release of NeXTSTEP/Intel. The company reported its first profit of $1.03?million in 1994. In 1996, NeXT Software, Inc. released WebObjects, a framework for Web application development. After NeXT was acquired by Apple Inc. in 1997, WebObjects was used to build and run the Apple Store, MobileMe services, and the iTunes Store.

Pixar and Disney

In 1986, Jobs bought The Graphics Group (later renamed Pixar) from Lucasfilm's computer graphics division for the price of $10?million, $5?million of which was given to the company as capital.

The first film produced by the partnership, Toy Story, with Jobs credited as executive producer, brought fame and critical acclaim to the studio when it was released in 1995. Over the next 15 years, under Pixar's creative chief John Lasseter, the company produced box-office hits A Bug's Life (1998); Toy Story 2 (1999); Monsters, Inc. (2001); Finding Nemo (2003); The Incredibles (2004); Cars (2006); Ratatouille (2007); WALL-E (2008); Up (2009); and Toy Story 3 (2010). Finding Nemo, The Incredibles, Ratatouille, WALL-E, Up and Toy Story 3 each received the Academy Award for Best Animated Feature, an award introduced in 2001.

In the years 2003 and 2004, as Pixar's contract with Disney was running out, Jobs and Disney chief executive Michael Eisner tried but failed to negotiate a new partnership, and in early 2004, Jobs announced that Pixar would seek a new partner to distribute its films after its contract with Disney expired.

In October 2005, Bob Iger replaced Eisner at Disney, and Iger quickly worked to patch up relations with Jobs and Pixar. On January 24, 2006, Jobs and Iger announced that Disney had agreed to purchase Pixar in an all-stock transaction worth $7.4 billion. When the deal closed, Jobs became The Walt Disney Company's largest single shareholder with approximately seven percent of the company's stock. Jobs's holdings in Disney far exceeded those of Eisner, who holds 1.7 percent, and of Disney family member Roy E. Disney, who until his 2009 death held about one percent of the company's stock and whose criticisms of Eisner ? especially that he soured Disney's relationship with Pixar ? accelerated Eisner's ousting. Jobs joined the company's board of directors upon completion of the merger and also helped oversee Disney and Pixar's combined animation businesses from a seat on a special six-person steering committee. Upon Jobs's death his shares in Disney were transferred to the Steven P. Jobs Trust led by Laurene Jobs.

Return to Apple

In 1996, Apple announced that it would buy NeXT for $427?million. The deal was finalized in late 1996, bringing Jobs back to the company he co-founded. Jobs became de facto chief after then-CEO Gil Amelio was ousted in July 1997. He was formally named interim chief executive in September. In March 1998, to concentrate Apple's efforts on returning to profitability, Jobs terminated a number of projects, such as Newton, Cyberdog, and OpenDoc. In the coming months, many employees developed a fear of encountering Jobs while riding in the elevator, "afraid that they might not have a job when the doors opened. The reality was that Jobs's summary executions were rare, but a handful of victims was enough to terrorize a whole company." Jobs also changed the licensing program for Macintosh clones, making it too costly for the manufacturers to continue making machines.

With the purchase of NeXT, much of the company's technology found its way into Apple products, most notably NeXTSTEP, which evolved into Mac OS X. Under Jobs's guidance, the company increased sales significantly with the introduction of the iMac and other new products; since then, appealing designs and powerful branding have worked well for Apple. At the 2000 Macworld Expo, Jobs officially dropped the "interim" modifier from his title at Apple and became permanent CEO. Jobs quipped at the time that he would be using the title "iCEO". Jobs quipped that the $1 per annum he was paid by Apple was based on attending one meeting for 50 cents while the other 50 cents was based on his performance. Forbes estimated his net wealth at $8.3?billion in 2010, making him the 42nd wealthiest American.

Stock options backdating issue

In 2001, Jobs was granted stock options in the amount of 7.5?million shares of Apple with an exercise price of $18.30. It was alleged that the options had been backdated, and that the exercise price should have been $21.10. It was further alleged that Jobs had thereby incurred taxable income of $20,000,000 that he did not report, and that Apple overstated its earnings by that same amount. As a result, Jobs potentially faced a number of criminal charges and civil penalties. The case was the subject of active criminal and civil government investigations,
Reality distortion field

Apple's Bud Tribble coined the term "reality distortion field" in 1981, to describe Jobs's charisma and its effects on the developers working on the Macintosh project. Tribble claimed that the term came from Star Trek. Since then the term has also been used to refer to perceptions of Jobs's keynote speeches.

The RDF was said by Andy Hertzfeld to be Steve Jobs's ability to convince himself and others to believe almost anything, using a mix of charm, charisma, bravado, hyperbole, marketing, appeasement, and persistence. Although the subject of criticism, Jobs's so-called reality distortion field was also recognized as creating a sense that the impossible was possible. Once the term became widely known, it was often used in the technology press to describe Jobs's sway over the public, particularly regarding new product announcements.

Inventions and designs

Jobs's design aesthetic was influenced by the modernist architectural style of Joseph Eichler, and the industrial designs of Braun's Dieter Rams. His design sense was also greatly influenced by the Buddhism which he experienced in India while on a seven-month spiritual journey. His sense of intuition was also influenced by the spiritual people with whom he studied.

, Jobs is listed as either primary inventor or co-inventor in 342 United States patents or patent applications related to a range of technologies from actual computer and portable devices to user interfaces (including touch-based), speakers, keyboards, power adapters, staircases, clasps, sleeves, lanyards and packages. Most of these are design patents (specific product designs) as opposed to utility patents (inventions). He has 43 issued US patents on inventions. The patent on the Mac OS X Dock user interface with "magnification" feature was issued the day before he died.

Applying his Triple F Model to Apple under Steve Jobs, Anand Kurian opines that Job's contribution in the area of pure ?Function? are less significant, but that his contribution in the areas of ?Functionality? and ?Form? are major and substantial.

Apple I Computer

The first significant invention that Steve Jobs was involved in was the Apple I which came along in 1976. Steve Jobs and Steve Wozniak, who was at the time working for HP, scraped together some cash for printed circuit boards. Then they planned to sell the machine as a kit for $666.66. A store called the Byte Shop ordered 50 fully assembled devices, and sold them all. The Apple?s first computer was for hobbyists and engineers so it was made in small numbers.

Apple II Computer

During 1976, Steve Wozniak began work on the Apple II, and left HP to join Apple computer. In March 1977, Apple Computer moved from Jobs's garage to an office in Cupertino. Apple Computer delivered its first Apple II system, for US$1295 in April 1977. Steve Jobs once said the Apple II could be described as an "appliance" computer. The Apple II was the first computer to be enclosed in plastic. Jobs insisted that molded plastic was essential to the computer as a consumer item. The Apple II was ?elegantly styled" and it became compared to an "overgrown pocket calculator".

Ten months after its introduction, Apple Computer began work on an enhanced Apple II with custom chips, code-named Annie, in 1978. At the same year, they began work on a supercomputer named Lisa; it featured a bit-sliced architecture. After two and a half years, 50,000 Apple II units had been sold until 1979. Nearly one-third of Canadians credited the Apple II as the first personal computer which had the most impact on society.

The Macintosh Computer

The Macintosh was introduced in January 1984. The computer had no ?Mac? name on the front, but rather just the Apple logo. The Macintosh had a friendly appearance since it was meant to be easy to use. The disk drive is below the display, the Macintosh was taller, narrower, more symmetrical, and far more suggestive of a face. The Macintosh was identified as a computer that ordinary people could understand.

The NeXT Computer

After Jobs was forced out of Apple in 1985, he started a company that built workstation computers. The NeXT Computer was introduced in 1989. Sir Tim Berners-Lee created the world?s first web browser on the NeXT Computer. The NeXT Computer was the basis for today?s Macintosh OS X and iPhone operating system (iOS).

iMac

Apple iMac was introduced in 1998 and its innovative design was directly the result of Jobs's return to Apple. Apple boasted "the back of our computer looks better than the front of anyone else's". Described as "cartoonlike" the first iMac, clad in Bondi Blue plastic, was unlike any personal computer that came before. In 1999, Apple introduced Graphite gray Apple iMac and since has switched to all-white. Design ideas were intended to create a connection with the user such as the handle and a breathing light effect when the computer went to sleep.. The Apple iMac sold for $1,299 at that time. There were some technical revolutions for iMac too. The USB ports being the only device inputs on the iMac. So the iMac?s success helped popularize the interface among third party peripheral makers, which is evidenced by the fact that many early USB peripherals were made of translucent plastic to match the iMac design.

iPod

The first generation of iPod was released October 23, 2001. The major innovation of the iPod was its small size achieved by using a 1.8" hard drive compared to the 2.5" drives common to players at that time. The capacity of the first generation iPod ranged from 5G to 10 Gigabytes. The iPod sold for US$399 and more than 100,000 iPods were sold before the end of 2001. The introduction of the iPod resulted in Apple becoming a major player in the music industry. Also, the iPod?s success prepared the way for the iTunes music store and the iPhone. After the 1st generation of iPod, Apple released the hard drive-based iPod classic, the touchscreen iPod Touch, video-capable iPod Nano, screenless iPod Shuffle in the following years.

iPhone

Jobs began work on the first iPhone in 2005 and the first iPhone was released on June 29, 2007. The iPhone created such a sensation that a survey indicated six out of ten Americans were aware of its release. Time magazine declared it "Invention of the Year" for 2007. The Apple iPhone is a small device with multimedia capabilities and functions as a quad-band touch screen smartphone. A year later, the iPhone 3G was released in July 2008 with the key feature was support for GPS, 3G data and quad-band UMTS/HSDPA. In June 2009, the iPhone 3GS, added voice control, a better camera, and a faster processor was introduced by Phil Schiller. iPhone 4 was thinner than previous models, had a five megapixel camera which can record videos in 720p HD, and added a secondary front facing camera for video calls. A major feature of the iPhone 4S, introduced in October 2011, was Siri, which is a virtual assistant that is capable of voice recognition.

Philanthropy

Arik Hesseldahl of BusinessWeek magazine stated that "Jobs isn't widely known for his association with philanthropic causes", compared to Bill Gates's efforts. In contrast to Gates, Jobs did not sign the Giving Pledge of Warren Buffett which challenged the world?s richest billionaires to give at least half their wealth to charity. In an interview with Playboy in 1985, Jobs said in respect to money that ?the challenges are to figure out how to live with it and to reinvest it back into the world which means either giving it away or using it to express your concerns or values.? Jobs also added that when he has some time we would start a public foundation but for now he does charitable acts privately.

After resuming control of Apple in 1997, Jobs eliminated all corporate philanthropy programs initially. Jobs?s friends told The New York Times that he felt that expanding Apple would have done more good than giving money to charity. Later, under Jobs, Apple signed to participate in Product Red program, producing red versions of devices to give profits from sales to charity. Apple has gone on to become the largest contributor to the charity since its initial involvement with it. The chief of the Product Red project, singer Bono cited Jobs saying there was "nothing better than the chance to save lives," when he initially approached Apple with the invitation to participate in the program. Through its sales, Apple has been the largest contributor to the Global Fund to fight AIDS, Tuberculosis and Malaria, according to Bono.

Personal life

Jobs's birth parents met at the University of Wisconsin. Abdulfattah "John" Jandali, from Syria, taught there. Joanne Carole Schieble was his student; they were the same age because Jandali had "gotten his PhD really young." In December 1955, ten months after giving up their baby boy, Schieble and Jandali married. In 1957 they had a daughter, Mona. They divorced in 1962, and Jandali lost touch with his daughter. Her mother remarried and had Mona take the surname of her stepfather, so she became known as Mona Simpson.

In the 1980s, Jobs found his birth mother, Joanne Schieble Simpson, who told him he had a biological sister, Mona Simpson. They met for the first time in 1985 and became close friends. The siblings kept their relationship secret until 1986, when Mona introduced him at a party for her first book.

After deciding to search for their father, Simpson found Jandali managing a coffee shop. Without knowing who his son had become, Jandali told Mona that he had previously managed a popular restaurant in the Silicon Valley where "Even Steve Jobs used to eat there. Yeah, he was a great tipper." In a taped interview with his biographer Walter Isaacson, aired on 60 Minutes, Jobs said: "When I was looking for my biological mother, obviously, you know, I was looking for my biological father at the same time, and I learned a little bit about him and I didn't like what I learned. I asked her to not tell him that we ever met...not tell him anything about me." Jobs was in occasional touch with his mother Joanne Simpson, who lives in a nursing home in Los Angeles. When speaking about his biological parents, Jobs stated: "They were my sperm and egg bank. That's not harsh, it's just the way it was, a sperm bank thing, nothing more." Jandali stated in an interview with the The Sun in August 2011, that his efforts to contact Jobs were unsuccessful. Jandali mailed in his medical history after Jobs's pancreatic disorder was made public that year.

In her eulogy to Jobs at his memorial service, Mona Simpson stated: :I grew up as an only child, with a single mother. Because we were poor and because I knew my father had emigrated from Syria, I imagined he looked like Omar Sharif. I hoped he would be rich and kind and would come into our lives (and our not yet furnished apartment) and help us. Later, after I'd met my father, I tried to believe he'd changed his number and left no forwarding address because he was an idealistic revolutionary, plotting a new world for the Arab people. Even as a feminist, my whole life I'd been waiting for a man to love, who could love me. For decades, I'd thought that man would be my father. When I was 25, I met that man and he was my brother.

Jobs's first child, Lisa Brennan-Jobs, was born in 1978, the daughter of his longtime partner Chris Ann Brennan, a Bay Area painter. For two years, she raised their daughter on welfare while Jobs denied paternity by claiming he was sterile; he later acknowledged Lisa as his daughter. Jobs later married Laurene Powell on March 18, 1991, in a ceremony at the Ahwahnee Hotel in Yosemite National Park. Presiding over the wedding was Kobun Chino Otogawa, a Zen Buddhist monk. Their son, Reed, was born September 1991, followed by daughters Erin in August 1995, and Eve in 1998. The family lives in Palo Alto, California.

In the unauthorized biography, The Second Coming of Steve Jobs, author Alan Deutschman reports that Jobs once dated Joan Baez. Deutschman quotes Elizabeth Holmes, a friend of Jobs from his time at Reed College, as saying she "believed that Steve became the lover of Joan Baez in large measure because Baez had been the lover of Bob Dylan" (Dylan was the Apple icon's favorite musician). In another unauthorized biography, iCon: Steve Jobs by Jeffrey S. Young & William L. Simon, the authors suggest that Jobs might have married Baez, but her age at the time (41) meant it was unlikely the couple could have children.

Jobs was also a fan of The Beatles. He referred to them on multiple occasions at Keynotes and also was interviewed on a showing of a Paul McCartney concert. When asked about his business model on 60 Minutes, he replied:

My model for business is The Beatles: They were four guys that kept each other's negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts. Great things in business are never done by one person, they are done by a team of people.

In 1982, Jobs bought an apartment in The San Remo, an apartment building in New York City with a politically progressive reputation, where Demi Moore, Steven Spielberg, Steve Martin, and Princess Yasmin Aga Khan, daughter of Rita Hayworth, also had apartments. With the help of I.M. Pei, Jobs spent years renovating his apartment in the top two floors of the building's north tower, only to sell it almost two decades later to U2 singer Bono. Jobs never moved in. Jobs told Walter Isaacson "...he came to like the idea of having a uniform for himself, both because of its daily convenience (the rationale he claimed) and its ability to convey a signature style." He was a pescetarian.

Jobs's car was a silver Mercedes-Benz SL 55 AMG, which did not display its license plates, as he took advantage of a California law which gives a maximum of six months for new vehicles to receive plates; Jobs leased a new SL every six months.

In a 2011 interview with biographer Walter Isaacson, Jobs revealed at one point he met with U.S. President Barack Obama, complained of the nation's shortage of software engineers, and told Mr. Obama that he was "headed for a one-term presidency." Jobs proposed that any foreign student who got an engineering degree at a U.S. university should automatically be offered a green card. After the meeting, Jobs commented, "The president is very smart, but he kept explaining to us reasons why things can't get done.... It infuriates me."

Jobs contributed to a number of political candidates and causes during his life, giving $209,000 to Democrats, $45,700 to associated special interests and $1,000 to a Republican.

Health issues

In October 2003, Jobs was diagnosed with cancer, and in mid-2004, he announced to his employees that he had a cancerous tumor in his pancreas. The prognosis for pancreatic cancer is usually very poor; Jobs stated that he had a rare, far less aggressive type known as islet cell neuroendocrine tumor. Despite his diagnosis, Jobs resisted his doctors' recommendations for mainstream medical intervention for nine months, instead consuming a special alternative medicine diet in an attempt to thwart the disease. According to Harvard researcher Dr. Ramzi Amir, his choice of alternative treatment "led to an unnecessarily early death." According to Jobs's biographer, Walter Isaacson, "for nine months he refused to undergo surgery for his pancreatic cancer ? a decision he later regretted as his health declined." "Instead, he tried a vegan diet, acupuncture, herbal remedies and other treatments he found online, and even consulted a psychic. He also was influenced by a doctor who ran a clinic that advised juice fasts, bowel cleansings and other unproven approaches, before finally having surgery in July 2004." He eventually underwent a pancreaticoduodenectomy (or "Whipple procedure") in July 2004, that appeared to successfully remove the tumor. Jobs apparently did not receive chemotherapy or radiation therapy. During Jobs's absence, Tim Cook, head of worldwide sales and operations at Apple, ran the company.

In early August 2006, Jobs delivered the keynote for Apple's annual Worldwide Developers Conference. His "thin, almost gaunt" appearance and unusually "listless" delivery,

Death

Jobs died at his California home around 3 p.m. on October 5, 2011, due to complications from a relapse of his previously treated islet-cell neuroendocrine pancreatic cancer, He had lost consciousness the day before, and died with his wife, children and sister at his side.

Both Apple and Microsoft flew their flags at half-staff throughout their respective headquarters and campuses. Bob Iger ordered all Disney properties, including Walt Disney World and Disneyland, to fly their flags at half-staff, from October 6 to 12, 2011.

His death was announced by Apple in a statement which read:

For two weeks following his death, Apple's corporate Web site displayed a simple page, showing Jobs's name and lifespan next to his grayscale portrait. Clicking on the image led to an obituary, which read: An email address was also posted for the public to share their memories, condolences, and thoughts. Over a million tributes were sent, which are now displayed on the Steve Jobs memorial page.

Also dedicating its homepage to Jobs was Pixar, with a photo of Jobs, John Lasseter and Edwin Catmull, and the eulogy they wrote:

A small private funeral was held on October 7, 2011, of which details were not revealed out of respect to Jobs's family. Apple announced on the same day that they had no plans for a public service, but were encouraging "well-wishers" to send their remembrance messages to an email address created to receive such messages. Sunday, October 16, 2011, was declared "Steve Jobs Day" by Governor Jerry Brown of California. On that day, an invitation-only memorial was held at Stanford University. Those in attendance included Apple and other tech company executives, members of the media, celebrities, close friends of Jobs, and politicians, along with Jobs's family. Bono, Yo Yo Ma, and Joan Baez performed at the service, which lasted longer than an hour. The service was highly secured, with guards at all of the university's gates, and a helicopter flying overhead from an area news station.

A private memorial service for Apple employees was held on October 19, 2011, on the Apple Campus in Cupertino. Present were Cook, Bill Campbell, Norah Jones, Al Gore, and Coldplay, and Jobs's widow, Laurene, was in attendance. Some of Apple's retail stores closed briefly so employees could attend the memorial. A video of the service is available on Apple's website.

Jobs is buried in an unmarked grave at Alta Mesa Memorial Park, the only non-denominational cemetery in Palo Alto. He is survived by Laurene, his wife of 20 years, their three children, and Lisa Brennan-Jobs, his daughter from a previous relationship. His family released a statement saying that he "died peacefully".

Media coverage

Steve Jobs's death broke news headlines on ABC, CBS, and NBC. Numerous newspapers around the world carried news of his death on their front pages the next day. Several notable people, including US President Barack Obama, British Prime Minister David Cameron, Microsoft founder Bill Gates, and The Walt Disney Company's Bob Iger commented on the death of Jobs. Wired News collected reactions and posted them in tribute on their homepage. After Steve Job's death, Adult Swim aired a 15-second segment with the words "hello" in a script font fading in and then changing into "goodbye".

Major media published commemorative works. Time published a commemorative issue for Jobs on October 8, 2011. The issues cover featured a portrait of Jobs, taken by Norman Seeff, in which he is sitting in the lotus position holding the original Macintosh computer, first published in Rolling Stone in January 1984. The issue marked the eighth time Jobs has been featured on the cover of Time. The issue included a photographic essay by Diana Walker, a retrospective on Apple by Harry McCracken and Lev Grossman, and a six-page essay by Walter Isaacson. Isaacson's essay served as a preview of his biography, Steve Jobs.

Bloomberg Businessweek also published an commemorative, ad-free issue, featuring extensive essays by Steve Jurvetson, John Sculley, Sean Wisely, William Gibson, and Walter Isaacson. On its cover, Steve Jobs is pictured in gray scale, along with his name and lifespan.

Although reporters wrote glowing eulogies after Jobs died, Los Angeles Times media critic James Rainey reported that they "came courtesy of reporters who?after deadline and off the record?would tell stories about a company obsessed with secrecy to the point of paranoia. They remind us how Apple shut down a youthful fanboy blogger, punished a publisher that dared to print an unauthorized Jobs biography and repeatedly ran afoul of the most basic tenets of a free press."

Free software pioneer Richard Stallman drew attention to the tight corporate control Apple exercised over consumer computers and handheld devices, how Apple restricted news reporters, and persistently violated privacy: "Steve Jobs, the pioneer of the computer as a jail made cool, designed to sever fools from their freedom, has died". Malcolm Gladwell in The New Yorker asserted that "Jobs's sensibility was editorial, not inventive. His gift lay in taking what was in front of him ... and ruthlessly refining it."

Apple "has taken stances that, in my opinion, are outright hostile to the practice of journalism," said longtime Silicon Valley reporter Dan Gillmor. Under Jobs, Apple sued three "small fry" bloggers who reported tips about the company and its unreleased products and tried to use the courts to force them to reveal their sources. Under Jobs, Apple sued teenager Nicholas Ciarelli, who wrote enthusiastic speculation about Apple products beginning at age 13. His popular blog, ThinkSecret, was a play on Apple's slogan "Think Different." Rainey wrote that Apple wanted to kill ThinkSecret as "It thought any leaks, even favorable ones, diluted the punch of its highly choreographed product launches with Jobs, in his iconic jeans and mock turtleneck outfit, as the star."

Honors and public recognition

After Apple's founding, Jobs became a symbol of his company and industry. When Time named the computer as the 1982 "Machine of the Year", the magazine published a long profile of Jobs as "the most famous maestro of the micro".

Jobs was awarded the National Medal of Technology by President Ronald Reagan in 1985, with Steve Wozniak (among the first people to ever receive the honor), and a Jefferson Award for Public Service in the category "Greatest Public Service by an Individual 35 Years or Under" (also known as the Samuel S. Beard Award) in 1987. On November 27, 2007, Jobs was named the most powerful person in business by Fortune magazine. On December 5, 2007, California Governor Arnold Schwarzenegger and First Lady Maria Shriver inducted Jobs into the California Hall of Fame, located at The California Museum for History, Women and the Arts.

In August 2009, Jobs was selected as the most admired entrepreneur among teenagers in a survey by Junior Achievement, having previously been named Entrepreneur of the Decade 20 years earlier in 1989, by Inc. magazine. On November 5, 2009, Jobs was named the CEO of the decade by Fortune magazine.

In November 2010, Jobs was ranked No.17 on Forbes: The World's Most Powerful People. In December 2010, the Financial Times named Jobs its person of the year for 2010, ending its essay by stating, "In his autobiography, John Sculley, the former PepsiCo executive who once ran Apple, said this of the ambitions of the man he had pushed out: 'Apple was supposed to become a wonderful consumer products company. This was a lunatic plan. High-tech could not be designed and sold as a consumer product.'". The Financial Times closed by rhetorically asking of this quote, "How wrong can you be."

At the time of his resignation, and again after his death, Jobs was widely described as a visionary, pioneer and genius

On February 12, 2012, Jobs was posthumously awarded the Grammy Trustees Award, an award for those who have influenced the music industry in areas unrelated to performance.

In March 2012, global business magazine Fortune named Steve Jobs the "greatest entrepreneur of our time", describing him as "brilliant, visionary, inspiring", and "the quintessential entrepreneur of our generation".

The Disney film John Carter is dedicated to Jobs, as well as the Pixar film Brave.

Portrayals and coverage in books, film, and theater

Books

  • The Little Kingdom (1984) by Michael Moritz, documenting the founding of (then) Apple Computer.
  • The Second Coming of Steve Jobs (2001), by Alan Deutschman
  • iCon: Steve Jobs (2005), by Jeffrey S. Young & William L. Simon
  • iWoz (2006), by Steve Wozniak, a co-founder of Apple. It is an autobiography of Steve Wozniak, but it covers much of Jobs's life and work at Apple.
  • Steve Jobs (2011), an authorized biography written by Walter Isaacson.
  • Inside Apple (2012), a book by Adam Lashinsky that reveals the secret systems, tactics, and leadership strategies that allowed Steve Jobs and his company to work.
  • Documentaries

    The Machine That Changed the World Part 3 of this 1992 five-part documentary, called The Paperback Computer, prominently featured Jobs and his role in the early days of Apple. Triumph of the Nerds a 1996 three-part documentary for PBS, about the rise of the home computer/personal computer. Nerds 2.0.1 a 1998 three-part documentary for PBS, (and sequel to Triumph of the Nerds) which chronicles the development of the Internet. iGenius: How Steve Jobs Changed the World a 2011 Discovery Channel documentary hosted by Adam Savage and Jamie Hyneman. Steve Jobs: One Last Thing a 2011 PBS documentary produced by Pioneer Productions. A slightly shortened and localized version of the show was broadcast in the United Kingdom the following day titled, Steve Jobs: iChanged the World on Channel 4.

    Films

    Steve Jobs A Sony Pictures film version of the biography by Walter Isaacson, with a screenplay and directed by Aaron Sorkin. Jobs an upcoming independent film by Joshua Michael Stern. Jobs will be portrayed by Ashton Kutcher. Pirates of Silicon Valley a 1999 TNT film which chronicles the rise of Apple and Microsoft from the early 1970s to 1997. Jobs is portrayed by Noah Wyle.

    Theater

    The Agony and Ecstasy of Steve Jobs - The Public Theater, New York City, 2012, starring Mike Daisey.

    References

    Further reading

    Bantam Doubleday Dell. ISBN 0-385-48684-7.
  • Schlender, Brent, "The Lost Steve Jobs Tapes", Fast Company magazine, May, 2012 issue
  • Chapter 28

    External links

  • "Thoughts on Flash" by Steve Jobs, April 2010.
  • Bloomberg Game Changers: Steve Jobs A 48 minute video on Steve Jobs by Bloomberg
  • Steve Jobs Profile at Forbes
  • Steve Jobs remembrance notes from the community
  • Federal Bureau of Investigation dossier on Steven Paul Jobs.
  • Articles

    Interviews

    Steve Jobs in 1994: The Rolling Stone Interview, Rolling Stone 1994, republished January 17, 2011. Archived URL April 20, 1995. The Seed of Apple's Innovation, BusinessWeek October 12, 2004. How Big Can Apple Get?, Fortune February 21, 2005. Newsweek, October 15, 2006.
  • Bill Gates and Steve Jobs (video and transcript of on stage interview), AllThingsD, May 30, 2007.
  • Videotaped Deposition of Steven P. Jobs in front of the Securities and Exchange Commission, March 18, 2008
  • Interview with Abdulfattah "John" Jandali, Jobs's biological father, by Mohannad Al-Haj Ali, published in Al Hayat and reprinted by Ya Libnan, February 28, 2011
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    Source: http://article.wn.com/view/2012/08/18/Apple_s_TV_foray_is_a_losing_proposition_says_former_CEO/

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